With the much-anticipated Barbie film set to premiere July 21, the “Barbicore” trend is hitting an all-time high. We are living in a very Barbie world, and the influence this dopamine-fueled look has on home trends is oh-so fantastic. While the upcoming Greta Gerwig-directed sensation isn’t the only contributor to the popularity of all things Barbie, it does give a closer look at what “life in plastic” means from a home decor and lifestyle perspective. The new film’s trailer showcases bright and kitschy themes that go beyond that statement pink shade, but we can’t talk Barbie without talking pink. The iconic hue that’s connected to Mattel’s it-girl has been gaining traction since early 2022, particularly with the Valentino runway show premiering the popular Valentino Pink PP shade – and demand for pink hasn’t lost steam since.
As warmer temperatures arrive and sunny days take over our calendars, it’s safe to say the summer of Barbie is officially here. When you think about Barbie style, there are a few things that define the overall esthetic – it’s bold, playful and has a touch of glamour. The look includes all the elements of what could be described as maximalism; however, it’s executed with a minimalist finish (think big impact pieces and less clutter). Basically, this is the perfect inspo to help update your backyard or patio for the sunshine season.
How do you get the look? Start by leaning into classic Barbie styles that are retro-influenced, such as black and white colour combos featuring striped and chevron patterns, paying homage to Barbie’s original 1959 black and white striped bathing suit, of course. Big, colourful statement pieces, such as a pink umbrella, bright throw pillows and fun tableware in pastel tones will add the right amount excitement to your space. And don’t forget about Malibu Barbie, who’s sure to approve of palm tree prints and the addition of some beachy blues. Summer celebrations will be calling with this outdoor space edit, so come on Barbie, let’s go party!