Communication is a critical part of the design process. Whether it's communicating the design vision to the client, or corresponding with the team and trades who will help bring that vision to life, an effective exchange of ideas and information between the designer and other involved parties in the project is the secret to success.
It takes a variety of tools to help others see and understand the vision. These can be traditional, tried-and-true methods like drawings, or translated via modern means, such as digital renderings and virtual tours. Most interior designers and architects begin their design work with schematic drawings, illustrating the client's goals and the design concept through a floorplan, architectural details and placement of furniture and key elements. This gives clients a good understanding of the general direction. Once approved, a mood board outlines material, colour scheme and textural elements, helping to enhance the vision and bring the design to life. Of course, detailed drawings and specifications identify the minutiae of all materials, products and finishes, for reference by construction professionals.
A good designer listens to the client's needs and wants, forming the basis of the design, but learns to prioritize in the process. A good client lets the designer lead, as the designer is the expert, and they need leeway to do their job properly. Client input is important, however challenging every detail and making changes may delay the process and increase costs. When formulating your contract with the client, make sure you specify the number of revisions and add a line item for additional ones.
Designers bring a variety of skills to the table, so we must encourage clients to leverage our experience, creative ideas, practical solutions, product and material resources, and tried-and-trusted construction trades. Building trust is critical. The designer should engage all parties, communicating with them along the way to ensure the design vision is taking shape according to plan. Design firms should consider some of the new digital tools that offer schedules, chat rooms, messaging and drawing and photo repositories.
One of the essential parts of the project is producing and maintaining the budget. This should be a priority of the designer, client and contractor. There are many ways a design can go overbudget: unforeseen issues can arise, with essential fixes that must be prioritized over optional items, or changes to the original plan that require re-ordering materials. However, with proper planning, and a contingency amount worked into the final budget, the client and designer should be able to manage.
Communication is one of the most important skills of a good designer. An eye for style, creativity and function are also key, however if the designer can't effectively communicate their vision, then the rest is meaningless. For the designer, that means listening with an open mind, asking questions and ensuring that everyone involved understands the implications and solutions.
Jennifer Backstein is the creative director and principal designer for Jennifer Backstein Interiors.